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David Noyce

David A. Noyce

Ph.D., Texas A&M University
Professor, Depts. of Civil & Environmental Engineering and Industrial & Systems Engineering
Director, Traffic Operations & Safety Lab
Co-Director, Wisconsin Driving Simulator Laboratory

Understanding Aging Drivers' Needs within the Transportation System

Consideration of older driver and pedestrian abilities and needs are a critical component of the research conducted in my lab. My research is focused on the operational and behavioral aspects of transportation operations and safety. Recent activities have considered traffic control devices, left-turn signalization, roadway safety improvements, and applications of advanced technologies in the transportation system. Improving the operational and safety aspects of protected/permissive left-turns has been an interest area of mine for the past 20 years. We continue to work on improving permitted left-turn modeling and to better understand how older drivers interpret traffic control information. I am also very interested in crash data recording (black box) technology and vehicle crash analysis. I have worked with Wisconsin Department of Transportation and the National Highway Traffic Safety Administration (NHTSA) and researched numerous transportation safety issues including speed management, occupant protection, and crash data. In each case, older drivers have been a very important element of the evaluation.

I have spent many years working with full-scale driving simulation and studying driver comprehension and behavior related to various traffic control devices. Our new full-scale driving simulation lab at the University of Wisconsin-Madison is used to study guide signs, traffic signal displays, roadway designs, and driver's comprehension and behavior within many aspects of our transportation network. Research subjects always include both young and old drivers. A research interest area for me involves bicyclists and pedestrians. I have developed an automated method of counting and classifying bicycles and pedestrians using active infrared technology. I am also working in the area of accessible pedestrian signal (APS) and developing methods for incorporating these technologies into the transportation environment. Accessible pedestrian signals are designed for visually impaired pedestrians, many of which are elderly. We are also conducting research to identify ways to improve the mobility of non-motorized users of the transportation system.

Finally, I maintain an active traffic operations and geometric design program. We have redeveloped a part of our lab to include a fully signalized intersection to study advanced traffic signal operation methods. We also provide a means of testing new equipment and technologies as they enter the market. Our complete array of traffic data collection equipment allows us to move this lab into the field to incorporate real-time traffic. With the aging population of drivers, developing traffic control systems to meet their needs is of utmost importance.

Representative Publications
Gates, T. J., & Noyce, D. A. (2016). A conceptual framework for dynamic extension of the red clearance interval as a countermeasure for red-light-running. Accident Analysis and Prevention, 96, 341-350..
View publication via DOI: DOI:10.1016/j.aap.2015.04.033

Khan, G., Bill, A. R., & Noyce, D. A. (2015). Exploring the feasibility of classification trees versus ordinal discrete choice models for analyzing crash severity. Transportation Research Part C-Emerging Technologies, 50, 86-96.
View publication via DOI: DOI:10.1016/j.trc.2014.10.003

Burdett, B., Li, Z., Bill, A. R., & Noyce, D. A. (2015). Accuracy of injury severity ratings on police crash reports. Transportation Research Record, 2516, 58-67.
View publication via DOI: DOI:10.3141/2516-09

Li, Z., Ash, J. E., Khan, G., Bill, A. R., Noyce, D. A., & Austin, L. (2015). Decision tree-based method for safety treatment selection at intersections involving shared-use low-Volume roads. Transportation Research Record, 2472, 185-193.
View publication via DOI: DOI:10.3141/2472-21

Li, Z., Chitturi, M. V., Bill, A. R., Zheng, D., & Noyce, D. A. (2015). Automated extraction of horizontal curve information for low-Volume roads. Transportation Research Record, 2472, 172-184.
View publication via DOI: DOI:10.3141/2472-20

Li, Z., Chitturi, M. V., Yu, L., Bill, A. R., & Noyce, D. A. (2015). Sustainability effects of next-generation intersection control for autonomous vehicles. Transport, 30(3), 342-352.
View publication via DOI: DOI:10.3846/16484142.2015.1080760

Yu, L., Li, Z., Bill, A. R., & Noyce, D. A. (2015). Development of freeway and interchange safety performance functions with respect to roadway lighting. Transportation Research Record, 2485, 16-25.
View publication via DOI: DOI:10.3141/2485-03

Zheng, D., Chitturi, M. V., Bill, A. R., & Noyce, D. A. (2015). Analyses of multiyear statewide secondary crash data and automatic crash report reviewing. Transportation Research Record, 2514, 117-128.
View publication via DOI: DOI:10.3141/2514-13

Chitturi, M. V., Shaw, J. W., Campbell, J. R., & Noyce, D. A. (2014). Validation of origin-destination data from bluetooth reidentification and aerial observation. Transportation Research Record, 2430, 116-123.
View publication via DOI: DOI:10.3141/2430-12

Sultana, M. A., Qin, X., Chitturi, M., & Noyce, D. A. (2014). Analysis of safety effects of traffic, geometric, and access parameters on truck arterial corridors. Transportation Research Record, 2404, 68-76.
View publication via DOI: DOI:10.3141/2404-08

Zheng, D. X., Chitturi, M. V., Bill, A. R., & Noyce, D. A. (2014). Identification of secondary crashes on a large-scale highway system. Transportation Research Record, 2432, 82-90.
View publication via DOI: DOI:10.3141/2432-10

Coburn, J. S., Bill, A. R., Chitturi, M. V., & Noyce, D. A. (2013). Injury outcomes and costs for work zone crashes. Transportation Research Record, 2337, 35-41.
View publication via DOI: DOI:10.3141/2337-05

Qin, X., Noyce, D. A., Cutler, C. E., & Khan, G. (2013). Development of a comprehensive road weather safety audit program. ITE Journal (Institute of Transportation Engineers), 83(4), 31-35.

Santiago-Chaparro, K. R., Chitturi, M., Bill, A., & Noyce, D.A. (2012). Spatial Effectiveness of Speed Feedback Signs. Transportation Research Record: Journal of the Transportation Research Board 2281, 8-15. Advance online publication.

Chapman, J., & Noyce, D. (2012). Observations of driver behavior during overtaking of bicycles on rural roads. Transportation Research Record, 2321, 38-45.
View publication via DOI: DOI:10.3141/2321-06

Cheng, Y., Parker, S., Ran, B., & Noyce, D. (2012). Enhanced analysis of work zone safety through integration of statewide crash and lane closure system data. Transportation Research Record, 2291, 17-25.
View publication via DOI: DOI:10.3141/2291-03

Khan, G., Bill, A., Chitturi, M., & Noyce, D. (2012). Horizontal curves, signs, and safety. Transportation Research Record, 2279, 124-131.
View publication via DOI: DOI:10.3141/2279-15

Li, Z., Chitturi, M., Bill, A., & Noyce, D. (2012). Automated identification and extraction of horizontal curve information from geographic information system roadway maps. Transportation Research Record, 2291, 80-92.
View publication via DOI: DOI:10.3141/2291-10

Santiago-Chaparro, K., Chitturi, M., Szymkowski, T., & Noyce, D. (2012). Evaluation of performance of automatic vehicle location and towplow for winter maintenance operations in Wisconsin. Transportation Research Record 2272, 136-143.
View publication via DOI: DOI:10.3141/2272-16

Soyoung, J., Qin, X., & Noyce, D.A. (2011). Injury Severity of Multi-Vehicle Crashes in Rainy Weather. Journal of Transportation Engineering, 138(1), 50-59.
View publication via DOI: DOI:10.1061/(ASCE)TE.1943-5436.0000300

Lu, G.X., Zhang, Y., & Noyce, D.A. (2011). Intelligent Traffic Signal System for Isolated Intersections: Dynamic Pedestrian Accommodation. Transportation Research Record: Journal of the Transportation Research Board, 2259(2011).
View publication via DOI: DOI:10.3141/2259-09

Chitturi, M., Ooms, A.W., Bill, A.R., & Noyce, D.A. (2011). Injury Outcomes and Costs for Cross-Median and Median Barrier Crashes. Journal of Safety Research, 42(2), 87-92.
View publication via DOI: DOI:10.1016/j.jsr.2011.01.006

Lu, G.X., Guan, F., & Noyce, D.A. (2011). Simulation Study of Access Management at Modern Roundabouts: Pedestrian Crosswalk Treatments. Transportation Research Record: Journal of the Transportation Research Board, 2265(2011), 209-225.
View publication via DOI: DOI:10.3141/2265-24

Lu, Xiaozhao, Chitturi, M., & Noyce, D. (2010). Ordinal discrete-choice analyses of Wisconsin cross-median crash severities. Accepted for publication in Transportation Research Record, TRB, National Research Council, Washington, D.C.
View publication via DOI: DOI:10.3141/2148-06

Jung, S., Qin, X., & Noyce, D. (2010). Rainfall effect of single-vehicle crash severity using polychotomous response models. Accident Analysis and Prevention, 42(1), 213-224.
Click here to download this publication.
View publication via DOI: DOI:10.1016/j.aap.2009.07.020

Gates, T.J., & Noyce, D.A. (2010). Dilemma Zone Driver Behavior as a Function of Vehicle Type, Time of Day, and Platooning. Transportation Research Record: Journal of the Transportation Research Board, 2149(2010), 84-93.
View publication via DOI: DOI:10.3141/2149-10

Santiago-Chaparro, K.R., Qin, X., & Noyce, D.A. (2010). Proposed Safety Index Based on Risk-Taking Behavior of Drivers. Transportation Research Record: Journal of the Transportation Research Board, 2147(2010), 51-57.
View publication via DOI: DOI:10.3141/2147-07

Chen, Y., Qin, X., Noyce, D.A., & Lee, C. (2010). Interactive Process of Microsimulation and Logistic Regression for Short-Term Work Zone Traffic Diversion. Journal of Transportation Engineering, 136(3), 243-254.
View publication via DOI: DOI:10.1061/(ASCE)TE.1943-5436.0000087

Xiaozhao X., & Noyce, D.A. (2009). Pedestrian crossings at mid-block locations: A fuzzy logic solution for existing signal operations. Transportation Research Record, 2140, 63-78.
View publication via DOI: DOI:10.3141/2140-07

Khan, G., Santiago-Chaparro, K.R., Qin, X., & Noyce, D.A. (2009). Application and integration of lattice data analysis, network K-functions, and GIS to study ice-related crashes. Transportation Research Record, 2136, 67-76.
View publication via DOI: DOI:10.3141/2136-08

Khan, G., Qin, X., & Noyce, D.A. (2008). Spatial analysis of weather crash patterns. Journal of Transportation Engineering, 134(5), 191-202.
View publication via DOI: DOI:10.1061/ASCE0733-947X2008134:5191

Gates, T.J., Quin, X., & Noyce, D.A. (2008). Effectiveness of experimental traverse-bar pavement marking as speed-reduction treatment on freeway curves. Transportation Research Record, 2056, 95-103.

Shin, H., Noyce, D.A., & Qin, X. (2007). Pattern analysis of mobile traffic information user service. 10th International IEEE Conference on Intelligent Transportation Systems, ITSC, 2007, 1067-1073.
View publication via DOI: DOI:10.1109/ITSC.2007.4357626

Dutta, A., Parker, S., Qin, X., Qiu, Z., & Noyce, D.A. (2007). System for digitizing information on Wisconsin's crash locations. Transportation Research Record, Statistical Methods, Safety Data, Analysis, and Evaluation, 2019, 256-264.
View publication via DOI: DOI:10.3141/2019-30

Knodler, M.A., Jr., Noyce, D.A., & Fisher, D.L. (2007). Evaluating effect of two allowable permissive left-turn indications. Transportation Research Record, Human Performance, User Information, Simulation, and Visualization, 2018, 53-62.
View publication via DOI: DOI:10.3141/2018-08

Gates, T.J., Noyce, D.A.; Laracuente, L., & Nordheim, E.V. (2007). Analysis of driver behavior in dilemma zones at signalized intersections. Transportation Research Record, Traffic Control Devices, Visibility, and Rail-Highway Grade Crossings, 2030, 29-39.
View publication via DOI: DOI:10.3141/2030-05

Knodler, M.A., Jr., Noyce, D.A., Kacir, K.C., & Brehmer, C.L. (2006). Analysis of driver and pedestrian comprehension of requirements for permissive left-turn applications. Transportation Research Record, Pedestrians and Bicycles, 1982, 65-75.
View publication via DOI: DOI:10.3141/1982-10

Gates, T.J., Noyce, D.A., Bill, A.R., & Van Ee, N. (2006). Recommended walking speeds for timing of pedestrian clearance intervals based on characteristics of the pedestrian population. Transportation Research Record, Pedestrians and Bicycles, 1982, 38-47.
View publication via DOI: DOI:10.3141/1982-07

Noyce, D.A., Gajendran, A., & Dharmaraju, R. (2006). Development of bicycle and pedestrian detection and classification algorithm for active-infrared overhead vehicle imaging sensors. Transportation Research Record, Pedestrians and Bicycles, 1982, 202-209.
View publication via DOI: DOI:10.3141/1982-26

Gates, T.J., Noyce, D.A., & Stine, P.H. (2006). Safety and cost-effectiveness of approach guardrail for bridges on low-volume roads. Transportation Research Record, Geology and Properties of Earth Materials, 1967, 46-57.
View publication via DOI: DOI:10.3141/1967-06

Knodler Jr., M.A., Noyce, D.A., Kacir, K.C., & Brehmer, C.L. (2006). Potential application of flashing yellow arrow permissive indication in separated left-turn lanes. Transportation Research Record, Traffic Control Devices, Visibility, and Rail-Highway Grade Crossings, 1973, 10-17.
View publication via DOI: DOI:10.3141/1973-04

Xiao, Q., Noyce, D.A., Chanyoung, L., & Kinar, J.R. (2006). Snowstorm event-based crash analysis. Transportation Research Record, 1948, 135-141.
View publication via DOI: DOI:10.3141/1948-15

Pradhan, A.K., Hammel, K.R., DeRamus, R., Pollatsek, A., Noyce, D.A., & Fisher, D.L. (2005). Using eye movements to evaluate effects of driver age on risk perception in a driving simulator. Human Factors, 47(4), 840-852.
View publication via DOI: DOI:10.1518/001872005775570961

Noyce, D.A., & Bentzen, B.L. (2005). Determination of pedestrian push-button activation duration at typical signalized intersections. Transportation Research Record, 1939, 63-68.
View publication via DOI: DOI:10.3141/1939-08

Knodler, M.A., Jr., Noyce, D.A., Kacir, K.C., & Brehmer, C.L. (2005). Evaluation of flashing yellow arrow in traffic signal displays with simultaneous permissive indications. Transportation Research Record, 1918, 46-55.
View publication via DOI: DOI:10.3141/1918-06

Knodler, M.A., Jr., Noyce, D.A., Kacir, K.C., & Brehmer, C.L. (2005). Evaluation of traffic signal displays for protected-permissive left-turn control using driving simulator technology. Journal of Transportation Engineering, 131(4), 270-278.
View publication via DOI: DOI:10.1061/(ASCE)0733-947X(2005)131:4(270)

Noyce, D.A., & Elango, V.V. (2004). Safety evaluation of centerline rumble strips crash and driver behavior analysis. Transportation Research Record, 1862, 44-53.
View publication via DOI: DOI:10.3141/1862-06

Dutta, A., Fisher, D.L., & Noyce, D.A. (2004). Use of a driving simulator to evaluate and optimize factors affecting understandability of variable message signs. Transportation Research Part F: Traffic Psychology and Behaviour, 7(4-5), 209-227.
View publication via DOI: DOI:10.1016/j.trf.2004.09.001

Noyce, D.A., & Smith, C.R. (2003). Driving simulators for evaluation of novel traffic-control devices: Protected-permissive left-turn signal display analysis. Transportation Research Record, 1844, 25-34.
View publication via DOI: DOI:10.3141/1844-04

Dutta, A., Carpenter, R., Noyce, D.A., Duffy, S., & Fisher, D.L. (2002). Drivers' understanding of overhead freeway exit guide signs: Evaluation of alternatives using an advanced fixed base driving simulator. Transportation Research Record 1803, TRB, National Research Council, Washington, D.C., pp. 102-109.
View publication via DOI: DOI:10.3141/1803-14

Noyce, D.A., & Kacir, K.C. (2001). Driver's understanding of protected/permitted left-turn signal displays. Transportation Research Record 1754, TRB, National Research Council, Washington, D.C., pp. 1 - 10.
View publication via DOI: DOI:10.3141/1754-01

Dharmaraju, R., Noyce, D.A., & Lehman, J. (2001). An evaluation of technologies for automated detection and classification of pedestrians and bicycles. In Compendium of Technical Papers, the 71st ITE Annual Meeting, Chicago, IL.

Noyce, D.A., & Kacir, K.C. (2000). Drivers' understanding of simultaneous traffic signal indications in protected left-turns. Transportation Research Record 1801, TRB, National Research Council, Washington, D.C., pp.18 - 26.
View publication via DOI: DOI:10.3141/1801-03

Noyce, D.A., Fambro, D.B., & Kacir, K.C. (2000). Traffic characteristics of protected/permitted left-turn signal displays. Transportation Research Record 1708, TRB, National Research Council, Washington, D.C., pp. 28 - 39.
View publication via DOI: DOI:10.3141/1708-04

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